NEWS

Autumn Fashion
And as autumn wanes, fashion completes another seasonal cycle. And we wait in great anticipation for new styles freshly watered down from the catwalks. New designers emerge while others fade.

And so another turbulent season approaches. Buyers have to keep their wits alert, fashion rises and falls as quickly as the tide. For commercial buyers, developing a theme is as important, as selecting the appropriate brand names and styles.

The theme, made in England it goes against the grain as more and more brands head east to reduce production costs. But as sure as fashion completes another cycle then customers will see the light and demand a return to home grown qualities.

Shifting Trends, From Novelty Cufflinks To Classical
Selling men’s luxury fashion accessories online offers the great advantage of knowing hour by hour what customers are seeking through the keywords entered and the products eventually bought. This is market research in real time.

In fact we can analyse at the press of a button the average time a customer spends viewing a product, from this we deduce whether or not they are reading the product descriptions.

Having this kind of information at fingertips allows quick adaptivity to customers demands, which can change as quickly and often as English skies.

It's a bit like sailing into an unpredictable wind; you must tack quickly and often to avoid getting swamped or capsizing.

We use this as a synonym to drive our motivation and team work, which includes close association with designer brands, who rely on our statistical data to aid their product design development.

One shifting trend to note: demand for novelty and whimsical cufflinks has wained, while there is an increase towards classical styles. For industry members and designers it’s a breath of fresh air the beginning of the end for the whimsical era "once the novelty wears off"

We were able to identify the shifting trends and rapidly accordingly.

To abide, London Badge and Button released a small range silver cufflinks based on archived styles from the seventies. One in particular; using a slightly convex shape combing brushed and highly polished silver to add texture variations.

Veritas Gifts never swayed from their classical roots; "What goes around comes around" style is constant. Their consistent best seller is the sterling silver Bar Bell and Bell with Bar Simple engraving maximises the use of texture on a flat plane. It's often the subtleties in jewellery that take time to filter through and create lasting impressions.

Working together with designer brands we are able to respond to changing customer demand thanks to internet technology.